By John Gentry, Vice President of Marketing and Alliances –
We’ve all experienced that burst of frustration when we can’t access something we need online, be it because of a frozen smartphone, slow laptop or any other number of obstacles. Even when it’s less than a minute of stalled activity, our irritation grows exponentially with each passing second. Now imagine that experience on an enterprise scale, when a company’s entire system is down, and it’s affecting not just one individual but also hundreds of end users. As an IT or business leader, it’s crucial to recognize that an outage doesn’t have to last very long for it to hurt your customers.
A study from Ponemon Institute and Emerson Network Power found that the average cost of an unexpected outage in a data center is more than $7,900 per minute. Think of everything that an end user could experience in just that brief minute. Problems, such as applications that won’t load properly or a user’s login information not registering correctly, may seem like small delays or malfunctions, but they can have a significant influence on a company’s reputation and perception. With an increasing number of enterprise transactions and activities occurring on the Web, not to mention the companies that are beginning to investigate running applications through the cloud, it’s critical to monitor performance proactively so these issues, no matter how debatably minor, don’t become an ongoing problem.
Unfortunately, it doesn’t just stop at the complete downtime. There’s a recovery period during which some IT components start working, some are still down, and the whole team is left scrambling. That catchup time means not only is the company’s reputation still taking a hit, but also their IT teams are wasting valuable time with fire drills rather than productivity. The key is to not wait to solve the problem until after it arises, but to start planning ahead and removing the bottlenecks at their sources ahead of time. Putting IT workers in control of finding these issues in advance through holistic performance monitoring and optimization helps companies address even the smallest delays in service or data access before an widespread outage occurs. After all, any experienced IT leader knows such events are rarely isolated incidents. Prolonged periods of latency increases are usual forerunners of larger problems to come.
The causes of lasting outages are as numerous as the outages themselves. Encouraging the holistic health of an infrastructure paints a clearer picture of what’s really going wrong to cause those brief, but impactful, negative user experiences. By incorporating a more comprehensive performance monitoring approach, enterprises can guarantee availability for end users and minimize the volume of lingering outages, while promoting an IT ecosystem built on preventing problems rather than responding to them.
Interested in incorporating proactive performance monitoring for your business? Get a demo of VirtualWisdom, our infrastructure performance management platform, today.