By Jim Bahn, Senior Director Product Marketing
Recently, the Virtual Instruments team took (another) trip to Las Vegas to join enterprise IT professionals for IBM’s flagship conference, IBM Think. In line with IBM’s theme this year, we challenged attendees to think about what they know (or don’t know) about managing their impossibly complex IT infrastructure.
IBM Think took place March 19-22 at Mandalay Bay, and the show floor was packed (as were the surrounding restaurants and watering holes). The main purpose of the show was clearly education – which shouldn’t come as a surprise when you note that IBM referred to the exhibit hall as a “campus.” We offered visitors to our booth a live demo of VirtualWisdom, our redesigned app-centric infrastructure performance monitoring platform, and WorkloadWisdom, our enterprise storage performance testing and validation platform. A few lucky visitors also walked walk away with a Hue Go Portable Smart Light thanks to our daily raffle drawings.
Every conference has a vibe, and at IBM Think the vibe was openness. Attendees were upbeat, friendly and not only interested in the outside-the-box sessions on forward-thinking ideas from the IBM research labs, but also in companies like Virtual Instruments that are rethinking the way customers can visualize the performance, health, and utilization of their infrastructure. Conversations that started with a simple question – “What do you monitor?” – soon evolved into discussions about how companies like Geico, FCA, Lloyds, Unilever, and Fidelity are handling their toughest performance challenges and adding substantial value to their application owners.
True to the “Think” mantra, IBM managed to pull together what used to be six separate shows (World of Watson, InterConnect, Edge, Amplify, and Connect) into one massive conference. Educational presentations on the blockchain, quantum computing, and environmental concerns were in stark contrast to the product-centric presentations we’re all too familiar with on the conference circuit, and everyone who we spoke to was interested in learning everything they could about modernizing their organization.
Want to see where in the world we’ll be next? Check out the Virtual Instruments newsroom event page for a calendar of events we’re attending, and don’t forget to follow us on Twitter, LinkedIn, and Facebook to stay up to date on the latest and greatest in app-centric infrastructure performance monitoring.